Infinity Lifestyle Brands was founded with a principal purpose of acquiring and investing in consumer brands. We seek labels that possess significant market identity, application across a wide product universe, and “evergreen” consumer relevance. Infinity Lifestyle Brands usually considers acquiring either majority or “foothold” equity interests in both publicly as well as privately-held branded businesses. Historically, Infinity and its strategic partners have capitalized all brand acquisitions solely with equity capital. This uncommon approach is a defining element of our long term strategy.
Infinity Lifestyle typically makes controlling interest investments in brands or intellectual property assets, leading such acquisitions independently or with one or more joint-venture partners. Previous partners include leading corporate and asset liquidators, industry suppliers, and retailers. Its equity investments typically range between $25 million and $50 million but may be as large as $100 million.
A key component of our strategy is to pair every acquisition with a best-in-class brand management team and a pool of category-leading licensing partners. Before any investment is made, a strong, well capitalized partnership group is assembled. With this ownership group we immediately begin the critical task of identifying managers for the turnaround, both from the ranks of the target enterprise’s existing team and from outside industry leaders. The selected management team will take an active role in due diligence and deal structuring to best suit the venture’s go-forward plans.