Infinity FS Brands Provides Term Loan Financing to Frederick’s of Hollywood Group Inc.

Aug 3rd, 2010

Northbrook, IL, August 3, 2010 – Hilco Consumer Capital, LLC, (“HCC”), through its Hilco Brands, LLC unit, and in partnership with Infinity FS Brands, LLC, (“Infinity”) through its Infinity FS Finance I, LLC, affiliate today announced completion of a US$7 million term loan to Frederick’s of Hollywood Group Inc. (NYSE Amex: FOH) (“Frederick’s”).  Hilco Brands acted as agent on the transaction.

The loan, which is secured in part by the intellectual property of Frederick’s, including the company’s trade name and trademarks, is being used to repay a USD$2 million bridge loan provided by Wells Fargo Financial and also for general working capital purposes.

One-half of the loan’s principal amount and accrued interest matures on each of July 30, 2013 and July 30, 2014.  The loan bears interest at a fixed rate of 9% payable quarterly in arrears, and an additional 6% in payment-in-kind interest that accrues and compounds annually.

Mitchell C. Berk, CEO of Hilco Consumer Capital, a unit of Hilco Trading, LLC, said, “The rich and long history of the iconic Frederick’s of Hollywood brand combined with our ability to recognize value in the intellectual property and the company’s multi-channel distribution, including retail, catalog, e-commerce, wholesale and licensing, made this investment an attractive opportunity for us.”

Bradley W. Snyder, a Managing Partner with Infinity FS Brands, said, “Our company was proud to work in partnership with Hilco in providing additional liquidity to an outstanding company like that of Frederick’s of Hollywood with its long heritage and tremendous consumer awareness.”

About Hilco Consumer Capital
Hilco Consumer Capital, LLC, (“HCC”) is a specialized private equity firm that makes strategic investments in branded consumer companies.  HCC looks to invest in retailers, wholesalers and intellectual property in this space and seeks to build significant additional value through innovative product development, marketing, merchandising and licensing strategies.  Current portfolio investments include Polaroid©, Sharper Image©, Linens ‘N Things©, Bombay Brands©, Ellen Tracy©, Halston© and Caribbean Joe©.  HCC recently sold the Tommy Armour Golf© company to The Sports Authority.  HCC [] is a unit of Hilco Trading, LLC, [] a closely-held, Chicago-based, international provider of business asset acquisition, disposition and valuation services, M&A services and retail consulting.  Hilco has offices throughout North American and the United Kingdom.

About Infinity FS Brands, LLC
Formed in May of 2010, Infinity is a consumer brand acquisition and management company based in New York City.  Infinity’s primary focus is on identifying and acquiring investment opportunities in undervalued consumer product brands, iconic retail labels, and companies offering significant growth and re-positioning potential.  Infinity is owned 50.0% by the Infinity Group, LLC and its Principal, Ike S Franco and 50.0% by Bradley W. Snyder Enterprises, LLC.  The Infinity Group, through their Infinity Lifestyle Brands division, has led or participated in high profile brand ventures including Polaroid, The Sharper Image, Starter Athletic, Bugle Boy, XOXO and the home-products brands of Pillowtex: Cannon, Royal Velvet, and Fieldcrest.  Bradley W. Snyder Enterprises, LLC is wholly owned by Bradley W. Snyder who was formerly a Principal and Managing Director of the Gordon Brothers Group and is a nationally recognized authority and leading corporate advisor on global commercial business strategies. Key acquisitions Brad has played leadership roles in have been: Casual Corner/ Petite Sophisticate; Laura Secord Candy; Eaton’s Department Store and the subsequent sale to Sears-Canada and the purchase and licensing of the intellectual property of The Sharper Image, Linens ‘N Things and Bombay Company.

About Frederick’s of Hollywood Group Inc.
Frederick’s of Hollywood Group Inc. conducts its business through its multi-channel retail division and wholesale division.  Through its multi-channel retail division, Frederick’s primarily sell women’s intimate apparel, swimwear and related products under its proprietary Frederick’s of Hollywood® brand through 126 specialty retail stores nationwide, a world-famous catalog and an online shop at  With its exclusive product offerings including Seduction by Frederick’s of Hollywood, the Hollywood Extreme Cleavage® bra and Hollywood Sizzle Pool. Party. Swim.™, Frederick’s of Hollywood is the Original Sex Symbol®.  Through its wholesale division, Frederick’s designs, manufactures, sources, distributes and sells women’s intimate apparel throughout the United States and Canada, and sells an array of licensed apparel and accessories globally.