New York, NY, May 3, 2010 – Infinity Lifestyle Brands LLC and Bradley W. Snyder Enterprises LLC jointly announced today the formation of Infinity FS Brands LLC, a partnership between Infinity Lifestyles Brands LLC and Bradley W. Snyder Enterprises LLC.
Infinity FS Brands will begin operations as a consumer brand acquisition and management company in NYC, focused on identifying/acquiring investment opportunities in undervalued, consumer product brands, iconic retail labels, and companies offering significant growth and re-positioning potential.
By leveraging the experience and knowledge of the two Managing Partners, Ike S. Franco, Co-Chairman and Principal of the Infinity Group, and Bradley W. Snyder, formerly of Gordon Brothers Group, Infinity FS Brands is uniquely positioned to maximize opportunities in consumer brands, sourcing, marketing, retailing, and corporate restructuring, nationally and internationally.
“It is the perfect fit to establish a best-in-class Brand Investment platform,” stated Franco. “We are combining Snyder’s proven track record in large-scale corporate restructuring and brand repositioning, and leveraging it with Infinity Lifestyle Brand’s investment management expertise, entrepreneurial strategies and creativity.”
“Infinity FS Brands will seek to acquire majority or foothold equity interest in brands or intellectual property assets, leading such acquisitions independently or with joint-venture partners,” said Snyder. “A key component of Infinity FS Brand’s strategy will be to pair every acquisition with an ideally suited, high-performing brand management team,” he added.