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ABC’s Miss America Pageant Surges 13% Year to Year Against the NFL Playoffs

Jan 15th, 2012

Las Vegas, NV, January 15, 2012 – Up against CBS’ monster NFL AFC Divisional Playoff Game (Denver Broncos-New England Patriots) and an NFL playoff overrun-fueled Fox on Saturday night, ABC’s 9-11pm broadcast of The 2012 Miss America Pageant on January 14, 2012 grew year to year and made it the dominant #1 non-sports network in the time period with Total Viewers and Adults 18-49.

Building steadily throughout its 2-hour telecast, The Miss America Pageant’s audience jumped by 2.8 million viewers and by 47% from its first half-hour to its final half-hour.  In fact during its final half-hour from 10:30-11pm, The Miss America Pageant drew an average audience of 8.0 million viewers and earned a 2.2 rating, 6 share with young adults.

Excluding only its high-rated 2011 New Year’s Eve programming, ABC scored its best non-sports Adult 18-49 rating in the 2-hour time period in more than 1 year – since 12/25/10.

Despite the big NFL competition, The Miss America Pageant increased its overall audience and surged by 13% in Adults 18-49 over last year’s broadcast, marking the program’s top numbers since 2004.

Miss America Organization
As the world’s largest provider of scholarship assistance for young women and one of the nation’s leading achievement programs, the Miss America Organization last year made available more than $45 million in cash and scholarship assistance. The Miss America Organization provides young women with a vehicle to further their personal and professional goals and instills a spirit of community service through a variety of nationwide community-based programs.

Additional information about the Miss America Organization can be found at www.MissAmerica.org

 
Miss America Properties
Miss America Properties (www.missamericaproperties.com) is a partnership between Infinity Lifestyle Brands, LLC (“ILB”) (infinitygrpms.wpengine.com) and Hilco Consumer Capital, (“HCC”) (www.hilcocc.com), two well established strategic branding organizations. Miss America Properties is focused on developing the Miss America brand through strategic marketing and PR opportunities, and licensing and sponsorship partnerships.

 
For more information contact info@missamericaproperties.com.