MENU

Infinity Lifestyle Brands & Partners Complete Successful Sale of Sharper Image Brand and Related Assets for $65.6 Million

Oct 27th, 2011

New York, NY, October 27, 2011 – Infinity Lifestyle Brands, LLC announced today that Sharper Image Acquisition, LLC has signed a definitive agreement to sell The Sharper ImageÒbrand and intellectual property assets to Iconix Brand Group, Inc. for approximately $65.6 million in cash.  Sharper Image Acquisition, LLC is a joint venture partnership led by Infinity Lifestyle Brands, Hilco Consumer Capital, Gordon Brothers Group, and Bluestar Alliance.

Sharper Image is a respected brand in the consumer electronics industry with over 85% brand recognition, and is best known for its innovative products.  Sharper Image products are sold nationwide at better department and specialty stores and direct to consumer through the Sharper Image catalog and e-commerce website, www.sharperimage.com.

“We are very proud of the work done by the team at Infinity Lifestyle Brands and The Sharper Image team to revitalize and transform the brand, and add substantial incremental value through licensing strategies and new marketing channels” commented Ike S. Franco, Managing Partner, of Infinity Lifestyle Brands. “The Sharper Image brand is now in good hands at Iconix, and the Infinity team is busy adding value to other portfolio brands, including Polaroid, Linens ‘N Things, and Miss America.”

Please contact us regarding any plans toward IP sales, brand consultancy, licensing, and product category extension strategies.

About Infinity Lifestyle Brands:
Infinity Lifestyle Brands, LLC (“ILB”) (infinitygrpms.wpengine.com) is the New York based Infinity Group’s consumer products and brand management platform. It leverages the Group’s licensing, merchandising and manufacturing background. Infinity Lifestyle Brands specializes in the acquisition and repositioning through a licensing platform, of mismanaged, underutilized or dormant consumer brands with high awareness value. The company owns and operates fashion, home, and consumer electronic brands whose products span multiple distribution channels. Current portfolio investments include Polaroid ©, Miss America©, Linens ‘N Things ©,  andXOXO©.

 
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE’S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC (R), DANSKIN (R) ROCA WEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), ZOO YORK (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY (R), ECKO (R), MARC ECKO (R), MATERIAL GIRL(TM) and PEANUTS (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.

 
Cory M. Baker
Managing Director
Infinity Lifestyle Brands, LLC
cory.baker@infinity-group.com
infinitygrpms.wpengine.com