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Infinity Lifestyle Brands Announces Formation of New Acquisition and Management Company

May 3rd, 2010

New York, NY, May 3, 2010 – Infinity Lifestyle Brands LLC and Bradley W. Snyder Enterprises LLC jointly announced today the formation of Infinity FS Brands LLC, a partnership between Infinity Lifestyles Brands LLC and Bradley W. Snyder Enterprises LLC.

Infinity FS Brands will begin operations as a consumer brand acquisition and management company in NYC, focused on identifying/acquiring investment opportunities in undervalued, consumer product brands, iconic retail labels, and companies offering significant growth and re-positioning potential.

By leveraging the experience and knowledge of the two Managing Partners, Ike S. Franco, Co-Chairman and Principal of the Infinity Group, and Bradley W. Snyder, formerly of Gordon Brothers Group, Infinity FS Brands is uniquely positioned to maximize opportunities in consumer brands, sourcing, marketing, retailing, and corporate restructuring, nationally and internationally.

“It is the perfect fit to establish a best-in-class Brand Investment platform,” stated Franco. “We are combining Snyder’s proven track record in large-scale corporate restructuring and brand repositioning, and leveraging it with Infinity Lifestyle Brand’s investment management expertise, entrepreneurial strategies and creativity.”

“Infinity FS Brands will seek to acquire majority or foothold equity interest in brands or intellectual property assets, leading such acquisitions independently or with joint-venture partners,” said Snyder.  “A key component of Infinity FS Brand’s strategy will be to pair every acquisition with an ideally suited, high-performing brand management team,” he added.

The Infinity Group is a leading, privately-owned business and investment holding company. The Infinity Group owns and manages an expanding portfolio of operating businesses and investment ventures in real estate, consumer products and retail-targeted brands.  Infinity Lifestyle Brands, under Franco’s leadership, has become a very successful buyer of under-performing, highly-recognized consumer brands. They have led or participated in high profile brand ventures including Polaroid, The Sharper Image, Starter Athletic, Bugle Boy, XOXO and the home-products brands of Pillowtex: Cannon, Royal Velvet, and Fieldcrest.  For more information visit infinitygrpms.wpengine.com.

 
Bradley W. Snyder, former Principal and Managing Director for Gordon Brothers Group, Boston, is a nationally recognized authority and leading corporate advisor on global commercial business strategies. Under his leadership, Key acquisitions: Casual Corner/ Petite Sophisticate; Laura Secord Candy; Eaton’s Department Store and subsequent sale to Sears-Canada. Key repositioning: numerous stores within eight Federated (Macy’s) divisions; Key facilitations: purchase, sales, licensing of intellectual property including The Sharper Image, Linen’s and Things, Bombay Co.